Employer blog –


As the Covid-19 pandemic begins to ease, the outlook for workers promises to be better soon.  As part of a workforce upskill initiative, flexible working platform, redwigwam has partnered with other organisations as a sponsor for the new Superpower Up campaign.  The campaign promises to provide needed resources to help flexible workers build their CV, tackle job interviews, and improve their profiles by learning new skills that employers demand of their workers. 

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redwigwam provides the UK with the country’s largest flexible working community.  It has been busy throughout the pandemic, providing labour exchange services to over 4,500 employers and to thousands of flexible workers so they can meet workforce demand and provide temporary relief for regular employees who were forced to quarantine due to the virus.  These companies included Coca-Cola, Tesco, Kellogg’s, Burton’s Biscuits, Morrison’s, Proper, Simply Cook, and the Snaffling Pig Company.

The latest labour force statistics are fascinating.  As we move into this new era, the concept of building new skills and new employment opportunities is starting to take shape. The UK’s workforce understands that the concept of work is changing.  Check out these statistics just out from a recent redwigwam survey:

  • Four out of five workers surveyed (82%) are excited about learning new skills that guarantees a successful work experience when the pandemic is finally over.
  • The skills and training most desired and most in demand by those surveyed includes digital capability (59%), followed by Microsoft Excel training (49%), entrepreneurialism (45%), writing a successful CV (32%), and best practices for nailing the job interview (31%).

The composition of UK’s workforce also seems to be changing. The redwigwam survey found that 43% of workers described themselves as working with no dependents, and 20% are working parents.  Many of these are what we identify as “flexible workers” who often meet the demands of large corporations who need workers on-demand and with varied scheduled availabilities.

These findings match the goal of the Liverpool-based company’s Superpower Up campaign.  redwigwam is partnering with some of UK’s leading business experts to provide upskilling webinars for workers who are desperate to learn new skills that will make them more in-demand in the new economy. 

Some of the subjects of these webinars will include digital skills, marketing, and personal branding.  On April 21, redwigwam provided a LinkedIn training by offering social media expert Alex Low, who offered the redwigwam community with tips on how to use LinkedIn to build a better profile and to use it as a dynamic recruiting tool.  Important webinars such as these will be part of redwigwam’s contributions to the Superpower Up campaign. 

These Superpower Up resources, will be available to over 150,000 flexible workers who are currently registered on the AI-powered redwigwam website.  Thousands of these workers will have new opportunities to learn the skills they need to improve their job marketability.  

Lorna Davidson, Founder and CEO of redwigwam, said: “We believe this is a totally unique campaign in which some of UK’s foremost experts, in partnership with redwigwam, will pass on their knowledge and skills free of charge. As a business, our purpose is to change work for good and as part of this we believe in the importance of giving back.

Lorna stated that redwigwam’s goal is for “workers to have the opportunity to upskill, something our survey made clear is a major requirement as we start to emerge from the Covid-19 pandemic, and hirers will also benefit as the workers they need to recruit will be better equipped to meet their needs.”

Dan Parker, Digital Marketing Executive at redwigwam, said: “I’m extremely excited to be involved with the Superpower Up initiative. It’s a fantastic opportunity for our wigwamers to learn some invaluable skills and increase employability for the future.  I can’t wait to give back to our hardworking wigwamer community.”

Rachael Johnston, redwigwam’s Community Manager, said: “I chat to our workers daily and there’s definitely a need for flexible working. The skills our wigwamer will take away from the webinars will really help empower them to have the work/life balance they want.”

Please come back often as our blogs provide additional information about the Superpower Up campaign in the coming months and plenty of student jobs available. 

3 reasons why every student should be on linkedin

LinkedIn is a social network for professionals so you might think it’s for after university rather than for students but think again! It’s never too early to start building networks and LinkedIn can help you get ahead when it comes to gaining work experience, researching companies, staying up to date with sector news and connecting with others. So here are 3 reasons why I believe every student should be on LinkedIn

1. For building networks

LinkedIn allows you to connect with people within your current network and beyond. As a student it’s great to start building networks. You can start to connect with friends on your course, academics, careers advisors and alumni.

Hope have a Placement Year Group for current students searching for a placement year and an Alumni Group for anyone who studied at Hope where we share jobs and news and you can connect with your university network.

Is there any truth in the phrase ‘it’s not what you know, but who you know’? Your network and connections probably can’t get you that dream job but they might share the job advert or be able to put you in touch with a mentor or friend who might share a few hints and tips that help you stand out in the recruitment process.

2. For job hunting

LinkedIn is a great place to find jobs – from internships to placement years, graduate jobs and beyond. You can even sign up to job alerts and let LinkedIn do some of the searching for you.

3. For research and information

Once you’re set up on LinkedIn your connections might share news, events, innovation and research so it’s a great way to get started with exploring careers and staying up to date with industry trends. You can also follow companies and join groups.

For anyone looking to learn a new skill there’s also LinkedIn Learning a paid feature with a free trial available.

Ready to get started? Check out this great LinkedIn resource and our next steps video and feel free to add the Hope careers team as connections

Anna Worsley on LinkedIn

Chris Biggs on LinkedIn

Clare Baker (Alumni) on LinkedIn

Jen Ratcliffe on LinkedIn

Mark Saunders on LinkedIn

Oliver Back on LinkedIn

Rebecca McCoy on LinkedIn

Back to Basics: cover letter writing

What is a Cover Letter?

A cover letter is a document sent alongside your CV when applying for jobs. It acts as a personal introduction and helps to sell your application. A cover letter is necessary as it gives you the chance to explain to an employer why you’re the best candidate for the job. You do this by highlighting relevant skills and experience; therefore you should always write your cover letter with the position you’re applying for in mind.

How to create a Cover Letter?

Keep your cover letter brief, while making sure it emphasises your suitability for the job. It can be broken down into the following sections:

  • First paragraph – The opening statement should set out why you’re writing the letter. Begin by stating the position you’re applying for, where you saw it advertised and when you are available to start.
  • Second paragraph – Cover why you’re suitable for the job, what attracted you to this type of work, why you’re interested in working for the company and what you can offer the organisation.
  • Third paragraph – Highlight relevant experience and demonstrate how your skills match the specific requirements of the job description. Summarise any additional strengths and explain how these could benefit the company.
  • Last paragraph – Use the closing paragraph to round up your letter. Reiterate your interest in the role and indicate your desire for a personal interview. Now is the time to mention any unavailable dates. Finish by thanking the employer and say how you are looking forward to receiving a response.

How to address a Cover Letter?

Always try and address your cover letter directly to the person who will be reading it. Bear in mind that you’re more likely to receive a reply if you send it to the right person.

Advertised positions usually include a contact name, but if not, it is worth taking the time to find out who the letter should be addressed to. You can do this by searching the company’s website for details of the hiring manager or alternatively you could call the organisation to ask who you should address your letter to. Don’t be afraid to do this, many employers appreciate you taking the time and initiative to do so.

If you’re struggling to find a named contact you can use a general greeting such as:

  • Dear Sir/Madam
  • Dear Hiring manager
  • Dear Human resources director.

However, general greetings should only be used once you have exhausted methods of finding a named contact.

How you sign off your cover letter depends on how you addressed it. If you include a named contact, sign off ‘yours sincerely’. If you use a general greeting, finish with ‘yours faithfully’.

5 tips for the perfect Cover Letter

  1. Tailor to the organisation – You should rewrite your cover letter every time you apply for a position in order to target the company. Sending out a generic letter for all applications rarely yields positive results and recruiters can spot your lack of time and effort from a mile away.
  2. Proofread – Never rely on a computer spellcheck program to pick up every mistake. Print off your cover letter and double-check for spelling and grammar errors before passing it to a family member or friend to look over. Also make sure that your own contact details and the company name are correct.
  3. Format – Presentation is important so you’ll need to format your cover letter properly. Make sure the document is as uncluttered as possible, use the same font and size as you use in your CV and if you’re sending it through the post or handing it in use good quality plain white paper to print it on.
  4. Identify your USPs – They’re your unique selling points. Be positive about what you have to offer and clearly outline how your skills and experience meet those requested in the job description. Demonstrate why you’re the perfect candidate.
  5. Include examples – Back up the claims in your cover letter with real evidence or examples that show how and when you’ve used your skills and experience.

Extracts taken from Prospects: https://www.prospects.ac.uk/careers-advice/cvs-and-cover-letters/cover-letters

A Career in Education

If you’re considering a career in education this blog post’s for you. Whether you’re thinking of applying for a PGCE, already undertaking initial teacher training or thinking about forging a career in Higher Education, Further Education or any other education-related role here are our top resources for exploring your options and finding our more about a career in education.

Get information and support to help you become a teacher Get Into Teaching

Explore Teacher Training & Education related careers on Prospects.ac.uk

Find a Teaching Job (for trainee teachers)

Current education and teaching vacancies within the Liverpool City Region

Study at Hope postgraduate taught degree courses includes PGCE and PGDE options

Education Alternatives information about education-related careers other than teaching in mainstream schools. It is a particularly useful resource for students and recent graduates drawn towards an educational role but not sure that mainstream teaching is for them or trainee and qualified teachers seeking to move to a different role in education.

We’re also running a series of events for Hope trainee teachers in January/February – keep an eye on communication from your academics for more details.

We’re still here to help!

As always, the Careers and Employability team is here to help. You can contact us via email careers@hope.ac.uk as well as book an online appointment or access resources via My Careers Centre

New Year, New Goals!

Welcome back students!

Now, we know 2021 has not gone according plan already, but that should not stop you from making some New Year GOALS and taking full control of your career.

Graduation maybe round the corner for some of you, or it may be couple of years away, but one thing is for certain no matter when you Graduate you will want to get a JOB.

Why am I telling this your wondering? Well, I wanted to introduce you to the team that can make your employability journey an exciting one!

At Liverpool Hope University we have some of the best careers advisers across the HE Sector and some of the most experience staff. We can help you apply for jobs, give you information on placements, get you working on campus, we can check over your CV, give you hints and tips for interviews or applications. There is so much that the Careers Team at Liverpool Hope University can offer you and it starts with you getting in touch – careers@hope.ac.uk.

So, do not be shy. Drop us an email and see how we can help improve your career journey! (careers@hope.ac.uk.)

Check out the careers team today –  https://www.abintegro.com/u/zb7optig

So you’ve finished your studies. what’s next?

Firstly, Congratulations! We were sadly unable to personally congratulate graduates during a week of ceremonies in July, but we at Hope still celebrate your achievements and wish you the very best for your future!

Your relationship with Hope does not end now you’ve got your well-earned degree certificate. All graduates automatically become members of the Hope Alumni Association, which keeps you connected with the Hope community. We’ll send regular email bulletins advertising workshops, job opportunities, conferences and events. And we’d love to hear from you. Let us know what you’re doing by emailing alumni@hope.ac.uk.

Can we help you?

You have full access to the Careers & Employability Team for three years after you graduate, including the use of My Careers Centre (MCC) with its jobs board exclusive to Hope students and alumni. You will also find CV writing and interview tips, webinars and guest lectures. If you haven’t yet set up access to MCC, click reset password, then enter your University email address. You can also book a virtual appointment with one of our careers advisers, you’ll find the link on MCC.

Can you help us?

Our alumni are our greatest ambassadors and by sharing your skills and expertise you can make a real difference to the experiences and employability of our students and recent graduates. By volunteering to mentor a current student, write a career case study or deliver a careers talk to students you will be sharing your experience and advice to inspire others and helping them reach their full potential whilst developing your own personal and professional skills. If you would be interested in becoming involved and supporting students please contact alumni@hope.ac.uk.

Useful links for graduates

Network with fellow alumni
The Liverpool Hope University Alumni LinkedIn group is a growing network of former students. Join today and take advantage of the hundreds of members who may be able to give great advice from personal experience: https://www.linkedin.com/groups/3686858/

Library Membership
While it’s currently paused due to Covid-19 restrictions, Alumni can apply for a special membership of the Sheppard-Worlock Library for a yearly fee: https://www.hope.ac.uk/library/accessforexternalusers/alumni/

Certificates and transcripts
If you need an additional or replacement copy of your certificate or transcript, or require one to be sent directly to an employer you can request this from the Student Administration team. Find out how here: https://www.hope.ac.uk/gateway/students/studentadministration/certificatestranscripts/paststudents/

Wishing you the best of luck in whatever you do!

The Alumni Office